5 ways to address the seemingly not fun conversation of work safety
Add a variety of changing, yet interesting, safety reminders
When we look at the same reminder everyday it begins to look exactly like the wall. What I mean is it becomes invisible to us. Your reminder becomes white noise and will be filtered out by your employees’ brain ESPECIALLY IF IT’S BORING! What if we changed th
e theme? What if we kept it interesting and used a character from a movie they liked? By changing content, the friendly reminder of safety turns back into a reminder instead of white noise. By using a recognizable character, it will trigger curiosity. A good example is the Batman personal protective equipment (PPE) sign. “Why is Batman on the wall of my work?” – “Oh, PPE should be used.” By implementing classic marketing techniques, we can make safety interesting and create a “safe work” fad.
Attached: batman-ppe
Coach your employees to practice common sense
Ask easy questions that should coach your team to success. Sometimes the questions seem like it will lead to a, “duh” answer. This is fine, I’ll even point out how goofy it is we had to reiterate not to drink caustic or any other chemicals. A good example of this is when I was attending a brewery tour I saw a lady wearing cleaning gloves equipped with a brush and a grey bucket leaving a restroom. I thought, “cool, clean restrooms.” As we continued the tour I noticed the blow off buckets were grey and next to the fermenters they had grey buckets on a shelf. After the tour I pulled a bartender aside and said, “I noticed you use grey buckets for cleaning the restrooms.” He nods, “You also have grey buckets next to the fermenters. Do you use those for cleaning tanks?” He nods, “Do you think those buckets ever get mixed up?” He replies, “I’m sure they do, why are you asking?” I then gave him this question, “If I was making dinner in front of you, had no clean dishes, pulled out my dish cleaning brush, walked into the restroom cleaned a toilet, and then used the same brush to clean your dinner plate would you eat dinner?” At this point he said would ask his boss why they allow cross contaminating buckets. The next time I visited there was two different bucket colors. Success!
Make it Easy
I frequently say, “If you can’t explain your safety program and instructions by playing Pictionary you’re doing it wrong.” I’m not saying that you SHOULDN’T have an SOP and GMP compliance guidelines written, but that you SHOULD also have it be understood in less than 30 minutes. Pictures are a fast way to recognize and understand potential risks. Take example this lawnmower safety:
I bet it took you less than 30 minutes to understand potential hazards and recommended PPE. I’d even say that it probably took less than 30 seconds for most to understand things to use and things to avoid. Another way to make it easy is color coding…

I made the above PDF for our brewery. All brushes and buckets are stored from cleanest, at the top to lowest; white, blue, green, grey, black, and red. The taproom use only section buckets are completely separated to ensure we don’t use toilet water in our tap lines.
Be what you want to see
Leading by example, we hear that a lot, but do we do it? It’s not that it is hard, it is that it takes more time and consideration. It’s well worth it. Once you have compiled your SOPs, GMPs, and turned them into something that can be pictorially demonstrated, follow them. Your brewery and your consumers will benefit.
Empower your employees
Encourage your employees to create and suggest ways to improve safety. Safety is not a fascist ruling entity. It is a culture. No dictator-style safety program is going to work because people will rebel when there are no eyes watching them. In a culture to where they feel valued to keep their workplace safe will be more likely to do so. Let every employee know that they are a leader in our work environment and their actions directly impact the company culture. A really cool example of this was a sticker I saw on a bathroom mirror that said, “The person you are looking at is in charge of safety.” BRILLIANT!



