Molson-Coors planed on celebrating leap day, an event with that only happens once every four years, by giving away a free case of Miller Lite. See more here. February 29th, or leap day, is a day we add to our calendar because the earth’s revolution around the sun is six hours longer than 365 days.
However, After a shooting leaving 7 dead at the Molson-Coors complex that happened February 27 the company decided to cancel this give away. Read more about the shooting here.
There was a lot of push back on twitter:
But for every bit of pushback was three tweets of support:
For us at Zymologist.com we purchased a case of Miller Lite in anticipation of this event. After finding out that we lost out on the deal we decided to crack into our Miller Lite cans anyway and celebrated life and Leap Day. Cheers!
Zymologist.com 